![]() ![]() ![]() But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. People dont listen to advertisements, they listen to their peers. Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. Jonah Berger knows more about what makes information go viral than anyone in the world. Why do some products get more word of mouth than others? Why does some online content go viral? Book Synopsis The New York Times bestseller that explains why certain products and ideas be popular. ![]() About the Book Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. ![]()
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